Where to start

First, what I have actually done, because you should know who is telling you this.

I have run 3 Etsy shops of my own. Craft supplies, Swarovski jewellery, and handbags and accessories.

And the same thing was true in all 3 of them, which is that nobody saw the products at all until I went and optimised the shop. Same person, same work, 3 separate times, and the boring unglamorous part was what moved it on every single one.

What I have not got is a wall of student results under the Inkspace List name, because it is new. There is the maker on page 1, who came through my Blueprint back when it was still a PDF, and I am not going to dress her up as something she never agreed to be.

So everything on these 5 pages is either hers or mine, with the real numbers rather than the ones that would sell better.

Who this is not for

I would rather say this plainly than have you spend your evenings on something that was never going to suit you.

If this is a hobby and you want it to stay one. That is a completely lovely way to spend your time and I am not the person for it. All of this is built for somebody who wants it to be a business.

If your shop is already sorted and you just want more demand. You are further along than this. What you want is launching to people who already know you, which is a different thing entirely and it is not what I am teaching here.

If you are not going to do the work. It is a few months of unglamorous evenings and there is no version where reading it is enough.

If you have been suspended from Etsy. Sort that out first, because none of this touches it.

And if computers are genuinely a struggle for you. I say that with no judgement at all, but it would turn into me hand-holding you through software rather than teaching you the business, and neither of us would enjoy that much.

Everybody else, start here

Get Seen is a free email course. 5 emails over 5 days, and it teaches the first move properly: where to go and be useful, how to say something that makes people click your name, and what to do when they do.

The whole lesson sits inside the email. There is nothing to log into and nothing to download, because I have watched people happily open a course email and then never click the link inside it, and I would rather put the teaching where you already are.

And one thing you can do today, whether you join or not

Go and rewrite one product description. Pick your best seller, and instead of what it is made of, write down what it will be like to own it.

Where she will be standing when she uses it. What she will stop having to worry about. Keep the spec in, I am not telling you to delete the measurements, just do not leave them standing there on their own doing all the work.

It takes about 20 minutes and it is the same 20 minutes whether you ever hear from me again or not.